N\u0103m 2016, Como 1907 b\u1ecb ph\u00e1 s\u1ea3n v\u00ec kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh. M\u1ed9t n\u0103m sau, m\u1ed9t c\u00f4ng ty m\u1edbi \u0111\u00e3 t\u00e1i th\u00e0nh l\u1eadp c\u00e2u l\u1ea1c b\u1ed9 v\u00e0 Como \u0111\u01b0\u1ee3c cho ph\u00e9p tr\u1edf l\u1ea1i thi \u0111\u1ea5u \u1edf Serie D t\u1eeb m\u00f9a gi\u1ea3i 2017\/18.<\/p>\n
Cho \u0111\u1ebfn n\u0103m 2019, \u0111\u1ed9i b\u00f3ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i m\u1ed9t th\u00e0nh ph\u1ed1 nh\u1ecf ven h\u1ed3 \u1edf mi\u1ec1n b\u1eafc Italy v\u1eabn \u0111ang ng\u1ee5p l\u1eb7n t\u1ea1i Serie D. \u0110\u00e2y l\u00e0 s\u00e2n ch\u01a1i m\u00e0 c\u00e1c tuy\u1ec3n tr\u1ea1ch vi\u00ean th\u01b0\u1eddng ch\u1eb3ng m\u1ea5y quan t\u00e2m. \u0110\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m \u1ea5y, hai doanh nh\u00e2n ng\u01b0\u1eddi Indonesia l\u00e0 anh em nh\u00e0 Hartono thu\u1ed9c t\u1eadp \u0111o\u00e0n Djarum \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua l\u1ea1i Como. Sau \u0111\u00f3, h\u1ecd giao quy\u1ec1n \u0111i\u1ec1u h\u00e0nh \u0111\u1ed9i b\u00f3ng cho m\u1ed9t \u0111\u1ea1o di\u1ec5n \u0111i\u1ec7n \u1ea3nh ng\u01b0\u1eddi Indonesia.<\/p>\n
Ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 Mirwan Suwarso. \u00d4ng sinh ng\u00e0y 18\/02\/1971 t\u1ea1i Madiun v\u00e0 t\u1eebng theo h\u1ecdc t\u1ea1i \u0111\u1ea1i h\u1ecdc Purdue \u1edf M\u1ef9. Khi nh\u1eadn c\u00f4ng vi\u1ec7c t\u1ea1i Como, Suwarso ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 kinh nghi\u1ec7m n\u00e0o trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd b\u00f3ng \u0111\u00e1.<\/p>\n
V\u1eady m\u1ed9t ng\u01b0\u1eddi ch\u01b0a h\u1ec1 c\u00f3 kinh nghi\u1ec7m nh\u01b0 Suwarso \u0111\u00e3 \u0111\u01b0a Como \u0111\u1ebfn th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n
Mirwan Suwarso l\u00e0 ai v\u00e0 gi\u1eef vai tr\u00f2 g\u00ec t\u1ea1i Como?<\/h2>\n
Mirwan Suwarso l\u00e0 doanh nh\u00e2n ng\u01b0\u1eddi Indonesia, hi\u1ec7n gi\u1eef ch\u1ee9c ch\u1ee7 t\u1ecbch c\u1ee7a Como 1907. \u00d4ng \u0111\u01b0\u1ee3c t\u1eadp \u0111o\u00e0n Djarum b\u1ed5 nhi\u1ec7m v\u00e0o th\u00e1ng 11\/2019, ngay sau khi \u0111\u1ed9i b\u00f3ng \u0111\u1ed5i ch\u1ee7. Nh\u01b0 \u0111\u00e3 n\u00f3i, tr\u01b0\u1edbc \u0111\u00f3 \u00f4ng ch\u01b0a t\u1eebng c\u00f3 kinh nghi\u1ec7m \u1edf m\u1ea3ng n\u00e0y.<\/p>\n
Ph\u1ea7n l\u1edbn s\u1ef1 nghi\u1ec7p c\u1ee7a Suwarso g\u1eafn li\u1ec1n v\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 \u0111i\u1ec7n \u1ea3nh. Suwarso t\u1eebng gi\u1eef v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ea1i Saatchi & Saatchi t\u1eeb n\u0103m 2001 \u0111\u1ebfn 2003, sau \u0111\u00f3 l\u00e0m \u0111\u1ea1o di\u1ec5n t\u1ea1i Destiny Films v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng t\u00e1c ph\u1ea9m nh\u01b0 Golden Goal hay Merah Putih Memanggil.<\/p>\n
Tr\u01b0\u1edbc khi \u0111\u1ebfn Como, \u00f4ng \u0111i\u1ec1u h\u00e0nh Mola TV, n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0a ch\u01b0\u01a1ng tr\u00ecnh Garuda Select c\u00f9ng nhi\u1ec1u n\u1ed9i dung th\u1ec3 thao qu\u1ed1c t\u1ebf \u0111\u1ebfn v\u1edbi kh\u00e1n gi\u1ea3 Indonesia.<\/p>\n
K\u1ec3 t\u1eeb khi n\u1eafm quy\u1ec1n \u1edf Como, \u00f4ng \u0111\u00e3 c\u00f9ng c\u00e2u l\u1ea1c b\u1ed9 th\u0103ng ti\u00ean m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u0111i m\u1ed9t m\u1ea1ch t\u1eeb Serie D l\u00ean\u00a0Serie A<\/a>. \u1ede m\u00f9a gi\u1ea3i 2025\/26, Como \u0111\u1ee9ng h\u1ea1ng 4 t\u1ea1i\u00a0Serie A<\/a>\u00a0v\u1edbi 71 \u0111i\u1ec3m, qua \u0111\u00f3 l\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed gi\u00e0nh quy\u1ec1n tham d\u1ef1\u00a0Champions League<\/a>.<\/p>\n Nh\u1eefng thay \u0111\u1ed5i do Suwarso th\u1ef1c hi\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 chi\u00eau m\u1ed9 nh\u1eefng c\u1ea7u th\u1ee7 gi\u1ecfi h\u01a1n. S\u00e2n nh\u00e0 c\u1ee7a Como l\u00e0 Giuseppe Sinigaglia ch\u1ec9 c\u00f3 s\u1ee9c ch\u1ee9a khi\u00eam t\u1ed1n 12.000 ch\u1ed7 ng\u1ed3i, qu\u00e1 nh\u1ecf \u0111\u1ec3 \u0111\u1ed9i b\u00f3ng c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u00f4ng l\u1edbn c\u1ee7a Italy n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o doanh thu b\u00e1n v\u00e9. V\u00ec v\u1eady, thay v\u00ec \u0111i theo m\u00f4 h\u00ecnh th\u00f4ng th\u01b0\u1eddng, c\u00e2u l\u1ea1c b\u1ed9 l\u1ef1a ch\u1ecdn khai th\u00e1c m\u1ed9t l\u0129nh v\u1ef1c kh\u00e1c l\u00e0 du l\u1ecbch.<\/p>\n Th\u00e0nh ph\u1ed1 Como v\u1ed1n \u0111\u00e3 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o du kh\u00e1ch nh\u1edd h\u1ed3 n\u01b0\u1edbc, nh\u1eefng c\u0103n bi\u1ec7t th\u1ef1 v\u00e0 phong c\u1ea3nh tuy\u1ec7t \u0111\u1eb9p. Suwarso mu\u1ed1n bi\u1ebfn c\u00e2u l\u1ea1c b\u1ed9 b\u00f3ng \u0111\u00e1 th\u00e0nh m\u1ed9t ph\u1ea7n trong s\u1ee9c h\u1ea5p d\u1eabn \u1ea5y, m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn th\u1ec3 thao m\u00e0 du kh\u00e1ch c\u00f3 th\u1ec3 gh\u00e9 th\u0103m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 khi \u0111\u1ebfn b\u1ea3o t\u00e0ng ho\u1eb7c d\u00f9ng b\u1eefa t\u1ea1i m\u1ed9t nh\u00e0 h\u00e0ng ven h\u1ed3.<\/p>\n Suwarso v\u00ed c\u00e1ch ph\u00e1t tri\u1ec3n Como v\u1edbi m\u00f4 h\u00ecnh c\u1ee7a Disney, t\u1ee9c l\u00e0 c\u00e2u l\u1ea1c b\u1ed9 b\u00f3ng \u0111\u00e1 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t \u0111i\u1ec3m vui ch\u01a1i, gi\u1ea3i tr\u00ed trong h\u1ec7 sinh th\u00e1i du l\u1ecbch v\u00e0 phong c\u00e1ch s\u1ed1ng r\u1ed9ng l\u1edbn h\u01a1n. Ch\u1ee7 t\u1ecbch ng\u01b0\u1eddi Indonesia cho bi\u1ebft: \u201cComo kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 b\u00f3ng \u0111\u00e1. C\u00f3 l\u1ebd ch\u00fang t\u00f4i ph\u1ea3i tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn du l\u1ecbch th\u1ec3 thao.\u201d<\/p>\n Th\u00e0nh t\u00edch tr\u00ean s\u00e2n \u0111\u01b0\u01a1ng nhi\u00ean c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Como \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh t\u00e1o b\u1ea1o khi b\u1ed5 nhi\u1ec7m\u00a0Cesc Fabregas<\/a>, c\u1ef1u ti\u1ec1n v\u1ec7\u00a0Arsenal<\/a>\u00a0v\u00e0\u00a0Chelsea<\/a>, l\u00e0m hu\u1ea5n luy\u1ec7n vi\u00ean tr\u01b0\u1edfng.<\/p>\n Fabregas x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i b\u00f3ng theo \u0111u\u1ed5i l\u1ed1i ch\u01a1i nhanh v\u00e0 gi\u00e0u t\u00ednh t\u1ea5n c\u00f4ng, th\u1ee9 b\u00f3ng \u0111\u00e1 th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn hi\u1ec7u qu\u1ea3. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa phong c\u00e1ch thi \u0111\u1ea5u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 l\u00fd do nh\u1eefng di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng nh\u01b0 Andrew Garfield, Benedict Cumberbatch, Michael Fassbender v\u00e0 Keira Knightley t\u1eebng xu\u1ea5t hi\u1ec7n tr\u00ean kh\u00e1n \u0111\u00e0i c\u00e1c tr\u1eadn \u0111\u1ea5u c\u1ee7a Como.<\/p>\n Como gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 b\u00f3ng \u0111\u00e1. H\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i tu\u1ea7n, n\u01a1i du kh\u00e1ch c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng k\u1ef3 ngh\u1ec9 v\u00e0 theo d\u00f5i m\u1ed9t tr\u1eadn c\u1ea7u.<\/p>\n V\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 Indonesia v\u1ed1n \u0111\u00e3 quen \u0111\u1ee9ng ngo\u00e0i quan s\u00e1t s\u00e2n kh\u1ea5u l\u1edbn c\u1ee7a b\u00f3ng \u0111\u00e1 th\u1ebf gi\u1edbi, c\u00e2u chuy\u1ec7n c\u1ee7a Suwarso mang \u0111\u1ebfn m\u1ed9t g\u00f3c nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c. \u00d4ng kh\u00f4ng ph\u1ea3i c\u1ea7u th\u1ee7, c\u0169ng ch\u1eb3ng ph\u1ea3i hu\u1ea5n luy\u1ec7n vi\u00ean. \u00d4ng l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh gi\u00fap m\u1ed9t c\u00e2u l\u1ea1c b\u1ed9 b\u00ean b\u1edd v\u1ef1c bi\u1ebfn m\u1ea5t tr\u1edf th\u00e0nh \u0111\u1ed9i b\u00f3ng d\u1ef1 Champions League.<\/p>\n \u0110\u00e1ng ch\u00fa \u00fd h\u01a1n, Suwarso l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 nh\u1edd nh\u1eefng k\u1ef9 n\u0103ng t\u00edch l\u0169y t\u1eeb ng\u00e0nh qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n h\u00ecnh, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1edd m\u1ed9t t\u1ea5m b\u1eb1ng hu\u1ea5n luy\u1ec7n.<\/p>\n N\u0103m 2016, Como 1907 b\u1ecb ph\u00e1 s\u1ea3n v\u00ec kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh. M\u1ed9t n\u0103m sau, m\u1ed9t c\u00f4ng ty m\u1edbi \u0111\u00e3 t\u00e1i th\u00e0nh l\u1eadp c\u00e2u l\u1ea1c b\u1ed9 v\u00e0 Como \u0111\u01b0\u1ee3c cho ph\u00e9p tr\u1edf l\u1ea1i thi \u0111\u1ea5u \u1edf Serie D t\u1eeb m\u00f9a gi\u1ea3i 2017\/18. Cho \u0111\u1ebfn n\u0103m 2019, \u0111\u1ed9i b\u00f3ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i m\u1ed9t th\u00e0nh […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-760","post","type-post","status-publish","format-standard","hentry","category-chua-phan-loai"],"_links":{"self":[{"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=760"}],"version-history":[{"count":1,"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/760\/revisions"}],"predecessor-version":[{"id":761,"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=\/wp\/v2\/posts\/760\/revisions\/761"}],"wp:attachment":[{"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuyenhay360.com.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Como \u0111\u00e3 \u0111i t\u1eeb c\u1ea3nh ph\u00e1 s\u1ea3n \u0111\u1ebfn t\u1ea5m v\u00e9 Champions League nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n
V\u00ec sao vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi Indonesia \u0111i\u1ec1u h\u00e0nh c\u00e2u l\u1ea1c b\u1ed9 Italy l\u1ea1i \u0111\u00e1ng ch\u00fa \u00fd?<\/h2>\n
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